3 Ways Doctors Can Win Back Gen Z, Millennial Patients

Ask people how much they expect to change over the next 10 years, and most will say “not much.” Ask them how much they’ve changed in the past decade, and the answer flips. Regardless of age, the past always feels more transformative than the future.  

This blind spot has a name: the end-of-history illusion. Researchers have shown that people of all ages underestimate…