A neural basis for dumb decisions: Why paying more or waiting in line for an item increases its value in our minds

Ahab hunting down Moby Dick. Wile E. Coyote chasing the Road Runner. Learning Latin. Walking over hot coals. Standing in a long line for boba tea or entrance to a small, overpriced clothing retail store. Forking up for luxury nonsense. What do…

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News Source: medicalxpress.com