LA28 to be first Olympic Games to sell naming rights for venues | Olympics News

The organising committee for the Los Angeles Olympics says some deals are already in place for the 2028 Games.

Organisers of the Los Angeles Olympics will sell naming rights for a handful of its venues in deals expected to bring multiple millions of dollars to the 2028 Games while breaking down the International Olympic Committee’s long-sacrosanct policy of keeping brand names off its arenas and stadiums.

The organising committee announced the landmark deal Thursday, saying contracts were…