Nose job boom in Iran where procedure can boost social status

All of the women in Iranian model Azadeh’s family have had nose surgeries, each feeling the pressure to conform with Western beauty standards in a country where female bodies are heavily policed.

To Azadeh, smoothing out the bump in what Iranians would call the “Persian nose” she was born with proved a lucrative investment.

Since the 1979 Islamic revolution, Iranian women have been required to dress modestly and cover their hair, and the beauty industry has become almost entirely centred on…