Calorie counts on menus and food labels may not help consumers choose healthier foods, new research shows

Knowing the calorie content of foods does not help people understand which foods are healthier, according to a study I recently co-authored in the Journal of Retailing. When study participants considered calorie information, they rated unhealthy food as less unhealthy and healthy food as less healthy. They were also less sure in their judgments.

In other words, calorie labeling didn’t help participants judge foods more accurately. It made them second-guess themselves.

Across nine…